Why Social Networking Sites Aren’t for Every Social Network

Don’t have a MySpace page? Cringe at the thought of posting your vacation photos on Facebook or Photobucket for the whole world to see? You are not alone. While video-sharing and social networking sites may be the latest craze, they’re not for every social network.

This is a great article on social networking and how some of the people either don’t understand or don’t want to share their content with the whole world. This new service affords one the option of not going high-tech, using a familiar medium (email) and maintaining a level of privacy that email affords (streaming to recipient only)

San Francisco, CA (PRWEB) June 13, 2007 — Web audience measurement firm Hitwise recently released a report stating that just .16 percent of visitors to Google’s YouTube actually upload videos, and just .2 percent of visits to Yahoo!’s Flickr are to upload new photos. That’s only two people out of every 1,000 visitors. However, the report also said that visits to user-generated content sites (commonly referred to as Web 2.0-style sites) have increased 668 percent in the past two years and now account for 12 percent of all U.S. Web activity. So are we all voyeurs or what? Given that Google paid $1.65 billion to buy YouTube, this is clearly a question worth asking.


After the Hitwise report came out, there was a lot of talk about what the weak participation numbers may or may not mean for Web 2.0 sites. What we didn’t see, however, was much talk about what those numbers say about the 99+ percent of us who visit Web 2.0 sites but apparently aren’t interested in going public with our private lives. What options are there for us?

People do produce content, but there is no simple way to share it
Quickeo, a start-up in San Francisco, thinks it has the answer. The company allows you to send any kind of data (e.g. video, photo, audio) in an email format called a Quickeomail. All you have to do is download a small piece of software, and right away you can create and send multimedia emails. All the content is streamed directly to the recipients without their having to download any software. A free version is available for download at http://www.quickeo.com

Quickeo is based on two simple assumptions:

1) “People do produce content, but there is no simple way to share it”
What’s available now works for techies, but uploading personal content to a public Web site is a huge barrier for most of us. The Hitwise report supports this assumption.

2) “Email is by far the most common channel for exchanging information”
According to the Messaging Anti-Abuse Working Group, more than nine billion non-spam emails are sent each day.

The bottom line is that Web 2.0-style sharing isn’t for everyone, and when a lot of non-techy people hear the words wiki, upload, widgets, layout, blogging, user-generated content, etc., they simply tune out. YouTube tells you to “broadcast yourself,” and Flickr says it can help anyone show off their best pictures to the whole world in a bid for Web celebrity. But those messages just don’t resonate with those of us who want to share pictures and videos with our family and friends but definitely don’t want to show off our private lives to the whole world.

In other words, video-sharing and social networking sites are great, but they’re still no replacement for real social networks.

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4 Responses to “Why Social Networking Sites Aren’t for Every Social Network”

  1. PlugIM.com says:

    Why Social Networking Sites Aren%27t for Every Social Network

    Interesting article about social networking sites.

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