What Is Social Proofing?

DoshDosh.com has done it again with another thought-provoking and helpful article on how-to increase your website exposure and increase traffic. Called Social proofing, this is quite different from the usual web optimization articles out there. Here’s a bit of what he has to say:

Social proof, also known as informational social influence, is a psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior.

Making the assumption that surrounding people possess more knowledge about the situation, they will deem the behavior of others as appropriate or better informed.

. . . If you’re selling a product or service, this is absolutely essential. Testimonials are one of the most effective ways to encourage an impulse sale. Try asking for testimonials from your clients or customers and display the notable ones prominently on your site.

. . . Social blog widgets which display the size and interconnectness of your website within an online community. The three main social blog widgets I know off come from MyBloglog, Blog Catalog and Bumpzee, three blog-based social communities which offer widgets which display the recent readers of any specific blog.

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2 Responses to “What Is Social Proofing?”

  1. PlugIM.com says:

    What Is Social Proofing?

    In other words, why do people do what they do online. Very interesting article. It’s all about Web 2.0, social networking and the like.

  2. WilliamPa says:

    Only wanna tell that this is very useful , Thanks for taking your time to write this. Godeaux

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