gives us info on 10 Ways to Build Defensible Traffic Building defensible or alternative traffic sources for your website allows it to stay afloat, should any search engine algorithms negatively impact the amount of organic traffic you currently or are able to receive.

Following my previous introduction to defensible traffic, this article includes a compilation of 10 overall strategies you can use to develop referral traffic sources for your website, blog or business.

As these methods are generally not niche-specific, you can use them effectively for any type of website or industry. Links to similar articles on these topics are also included at the end of this list.

Characteristics of an Ideal Defensible Traffic Source

Let’s start first with a general idea of the type of defensible traffic you should be building. While the following points are ideal conceptualizations, they may help you to assess the value of your referral traffic sources.

The traffic source you are developing should:

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