One-Way Links Are Your Website’s Lifeline

For years, we’ve heard about how important it is to get links to your site. Getting a lot of links requires some effort. It was not so long ago that reciprocal links were the rage because they were relatively easy to obtain.

Reciprocal links are links that are exchanged between two or more websites. For example, my site will place a link to your site so long as your site places a link to my site. Reciprocal linking has become automated with great software programs, making the job much easier. Unfortunately, reciprocal links are thought to be devalued by search engines because of these automated programs. With automation, sites are exchanging links at the drop of a hat with totally irrelevant sites. By way of example, you might find a automotive site exchanging links with a scented candle site. If you are reciprocal linking, you might discover that your URL is appearing on link partners’ sites that are nothing but a hodgepodge of uncategorized links, with dozens and dozens of links per page. Having your site appear in these reciprocal link page collections does not necessarily add rank or value to your website.

Webmasters are discovering that one-way links are much more beneficial than reciprocal links. Without question, one-way links are the most powerful method of boosting your topical authority online because these types of links are considered a “vote” of popularity for your site. In a way, this vote of popularity is untainted because it is not obtained with the “bribe” of a return link.

Since they have lasting value and in the case of free links, since the site giving you a one-way link gets nothing in return, one-way links can be more difficult to get than reciprocal links. Although it requires some perserverance and effort, obtaining one-way links is worth your time because they create solid, long-term search engine results for your site.

You can get one-way links in a variety of ways. If you’re willing to spend some money, you can buy permanent, one-way links from various online brokers and forums. You can build permanent one-way links through the use of pixel ads, banner ads and other forms of paid advertising.

Spending some time submitting your URL with keyword focused titles to the directories is another effective method for getting one-way links to your site. There are hundreds, if not thousands, of directories which offer free submissions. The problem with directories is that they are becoming so backlogged that it can take months before your link appears. I think that directories are becoming so commonplace that one-way backlinks from them will eventually become devalued, just like reciprocal links.

Article submissions are perhaps the most powerful and effective way to obtain valuable one-way links. This can be a time-consuming process but one that will reward your site for many years. Best yet, article distributions are generally free. Articles require some effort and work, which is why many online marketers grow weary of using this method after they have submitted a couple of dozen articles.

If you want a combination of the ease of directory submissions and the long-lasting effect of articles, blog submissions are the best way to go. Blog posts do not take as long to write as articles, yet blog entries (or comments, where allowed) can be more informative and flexible than the brief descriptions you are allowed to give with directory submissions.

For the most part, directories do not permit you to submit links to your interior pages. You can ‘deep link’ pages in your site through either blogs or articles.

It will take some work and effort, but if you want to give your site long lasting value, use the various techniques that are briefly discussed in this article to build an arsenal of valuable one-way links. One-way links are, in effect, the lifeline for your web page.

Looking for free one-way links? Turn your site from an “Unknown Resource” into an authority site. Visit for a sample of a quality blog that offers free publicity services.

- Urbain Beck

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