Create a top sponsor and bottom sponsor advertisement. Test them out in various ezines with small circulations. Tweaking even small parts of a short advertisement can have critical results (good or bad). This is why it is so important to constantly test your classified advertisements to determine the best arrangement of words.

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Consider hiring someone to find some quality reciprocal linking partners for your business. You can use one of the popular freelancing sites, such as Guru, Elance, or Rentacoder. Make sure the person you select finds sites and secures deals without spam - and also make sure that the person knows that you want to exchange non-directory links.

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