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Supermarket 2.0 is a great little video from YouTube about how-to understand the Web 2.0 phenomena using food and a couple of very strange actors. I found this video on Associate Reference's site and thought I would share it.
Associate Reference has a number of good articles if you are trying to get your website some traffic.
A regular contributor to Between Lawyers, Denise Howell wrote this brief, thought-provoking post that is dead on when it comes to selecting an attorney. We make a lot of lawyer jokes, but when it comes down to it reputation and trust-level are tops.
A bit about Ms. Howell:
Denise Howell is a seasoned appellate and intellectual property litigator based in Los Angeles. Denise writes one of the first and most popular law-related blogs, Bag and Baggage, coined the term "blawg" and helped pioneer podcasting for lawyers.
Here's what she had to say:
I was listening yesterday to the terrific CalacanisCast interview with Dan Albritton of iminlikewithyou.com, and was struck yet again by the way indicia of reputation, trustworthiness, and credibility are shifting and quantifying. I'm not sure what tomorrow's AV rating will look like, but I suspect it will be less subjective, more egalitarian, and more task-oriented.
Seth Godin has done it again with this funny bit of business humor on how-to be a great receptionist. Not only is it something most folks don't consider as the primo job spot, it's also one of those positions that goes without comment. Most folks just deal with the job if they are a receptionist and ignore the person if they aren't. They'll say "Good Morning" and continue into the inner sanctum. So this post is pretty funny if not enlightening.
Being a pretty good receptionist is easy. You're basically a low-tech security guard in nice clothes. Sit at the desk and make sure that visitors don't steal the furniture or go behind the magic door unescorted.
But what if you wanted to be a great receptionist?
I'd start with understanding that in addition to keeping unescorted guests away from the magic door, a receptionist can have a huge impact on the marketing of an organization. If someone is visiting your office, they've come for a reason. To sell something, to buy something, to interview or be interviewed. No matter what, there's some sort of negotiation involved. If the receptionist can change the mindset of the guest, good things happen (or, if it goes poorly, bad things).
From the BBC comes this frightening bit of information:
One in 10 web pages scrutinized by search giant Google contained malicious code that could infect a user's PC.
Researchers from the firm surveyed billions of sites, subjecting 4.5 million pages to "in-depth analysis".
About 450,000 were capable of launching so-called "drive-by downloads", sites that install malicious code, such as spyware, without a user's knowledge.
A further 700,000 pages were thought to contain code that could compromise a user's computer, the team report.
To address the problem, the researchers say the company has "started an effort to identify all web pages on the internet that could be malicious".
In the Lens of the Day department this was one of the favored few. Very informative, quite interesting, it's a laser swatch of how-to research online.
From the lens:
You don't need me to tell you that the Internet is useful in so many ways. But do you know the easiest ways to find find and hunt for things on the Internet?
I have made it my business to know and my website http://www.researchowl.com is based on finding links to information that people want to know more about.
Seth's Blog is just chocked full of useful and insightful info on the business world. What I like about it is that it's not just the usual blah-blah, but posts with a twist. This is no different.
Every year, more than a thousand new 'business' books get published in the US. Not textbooks or manuals, but general interest books about how to do business better.
Some sell a few hundred copies. Some sell a few hundred thousand. One or two might sell a million. Out of a potential audience of 30 or 40 million white collar workers in the US.
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